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WHAT IS MATCHA? Doctor King Finest Ceremonial Grade Organic Japanese Matcha is an exquisite, finely milled green tea made from the finest, young, shade-grown leaves, which were selected during the first harvest from Camellia Sinensis plants grown in beautiful organic tea gardens in Japan. During cultivation, special covers were applied over the plants for more than twenty days to produce shade. Shade induces production of chlorophyll, L-theanine and other valuable nutrients in the leaves. Unlike other green teas (where after steeping the tea, the leaves are removed), the leaves are consumed in matcha green tea, with all their valuable nutrients. WHAT ARE THE HEALTH BENEFITS OF ORGANIC JAPANESE MATCHA? The health benefits include: [1] Matcha tea is a SUPER due to the high density of antioxidants. Research at the University of Colorado Colorado Springs, USA, indicates that Ceremonial Grade Japanese Matcha contains 137 times the epigallocatechin gallate (EGCG) antioxidants of standard green tea, specifically China Green Tips Green Tea (Weiss et al., 2003). Antioxidants are important in helping to PROTECT cells, DNA and other molecules in the body from damaging free RADICALS. Free radicals are a cause of many common diseases. [2] Research suggests that matcha green tea helps with WEIGHT LOSS (fat loss) as part of a healthy diet and lifestyle. There are various mechanisms. For example, EGCG inhibits the enzyme catechol-O-methyltransferase, which leads to an increase in noradrenaline. Noradrenaline leads to activation of hormone-sensitive lipase which brings about fat breakdown. [3] L-theanine has many benefits e.g. it improves RELAXATION without inducing drowsiness and increases CONCENTRATION without inducing anxiety. Matcha is low in caffeine (32 mg caffeine per gram of matcha). Due to these and many other health benefits, many doctors and nutritionists recommend that you drink highest quality organic Japanese matcha tea every day.