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Trader Joe’s versus Whole Foods Market: An Organic Grocery Store Marketing Analysis

Trader Joe’s versus Whole Foods Market: An Organic Grocery Store Marketing Analysis

Are Whole Foods and Trader Joe’s competitors? How similar are their target markets? To answer these questions, Trader Joe’s versus Whole Foods Market: An Organic Grocery Store Marketing Analysis investigates the similarities and differences between two of the largest natural foods retailers in the United States, Trader Joe’s and Whole Foods. Differences in marketing tactics and techniques are examined, with a special emphasis on the similarities of these companies’ target markets. The paper includes charts and diagrams, as well as a comprehensive bibliography. Read More »

Trader Joe’s Organic Sugar Evaporated Cane Juice Certified USDA Organic Certified Organic Quality Assurance International and Kosher (QAI) 2 Pound Bag (32 Oz)

Trader Joe's Organic Sugar contains only one ingredient: pure, natural, organic evaporated cane juice. Grown on sustainable sugar farms and plantations in Paraguay, the sugar cane is cut by hand, then delivered to a facility where the juice is extracted from the cane. The evaporation process produces perfect sugar crystals, rich in flavor and molasses. Certified Organic and Kosher, Trader Joe's Organic Sugar is a wholesome sweetener you can feel good about. Certified Organic by Quality Assurance International (QAI). Read More »

Trader Joe’s Organic Fair Trade Breakfast Blend Whole Bean Coffee

Trader Joe’s Organic Fair Trade Breakfast Blend Whole Bean Coffee

Along the base of the Andes mountain range lie small farm cooperatives, where farmers are committted to organic and sustainable crop production and diversification. From these farmers, we bring you Trader Joe's Organic Fair Trade Breakfast Blend. This Coffee is a blend of South American beans that have been roasted to a medium brown to highlight their mellow, easy drinking characteristics. Sweet caramel notes and floral overtones complement this medium bodied brew. Read More »

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