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Pyure Organic Stevia Blend | Granulated All-Purpose - White Sugar Substitute | Zero Carb, Zero Sugar, Zero Calorie | Plant-Based Stevia and Erythritol Sweetener for Keto Friendly Food | 1 lb (16 oz)

4.6 out of 5 stars 10,322 ratings

Sustainability features

This product has sustainability features recognized by trusted certifications.
Organic content
Product contains at least 95% organic material.
As certified by
USDA Organic

USDA Organic

USDA Organic certified products are required to be produced using farming practices that maintain and improve soil and water quality, reduce the use of synthetic materials, conserve biodiversity, and avoid genetic engineering, among other factors. Crops can be certified organic if they're grown without prohibited substances such as most synthetic fertilizers and pesticides for three years prior to harvest. Livestock are raised on pastures and treated humanely without growth hormones or antibiotics. Organic products do not contain GMOs or artificial colors, flavors, or preservatives. USDA Organic products contain a minimum of 95% organic ingredients and use the USDA Organic seal.

Learn more about this certification
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Size: 16 Ounce (Pack of 1)
Diet type
Nutrition summary
114 servings per container | tsp (4g)
00mg0g0g0g
CaloriesSodiumDietary FiberSugarsProtein
Brand Pyure
Item Weight 16 Ounces
Specialty Certified Organic, Non GMO Project Verified
Package Weight 0.46 Kilograms
Product Benefits Weight Management, Diabetes Control, Blood Sugar Control

About this item

  • THE #1 BEST SELLING ORGANIC STEVIA: Our most popular product with the same taste, texture & feel as traditional sugar without the added calories or carbs. Pyure Granular is 2x sweeter than sugar! No bitterness or aftertaste. Mixes and dissolves well.
  • ORGANIC SUGAR SUBSTITUTE: The perfect substitute to replace pure cane sugar & white sugar granulated, keto sweeteners and sugar alternatives (alternativas de azucar). Sprinkle on your favorite keto friendly snacks, keto food & keto snack.
  • ZERO SUGAR + ZERO CALORIE SWEETENER: Pyure Organic Stevia Sweetener has a zero glycemic index, making it the best sugar free granular sugar alternative. Pyure Organic is a natural, plant-based sweetener that is always Organic Certified, and Non-GMO.
  • LIFESTYLE FRIENDLY: Perfect for keto, diabetic, gluten-free, paleo, vegan, plant-based, candida, low carb and low to no sugar lifestyles.The ideal pure cane sugar substitute especially for those with sugar sensitivities
  • SATISFACTION GUARANTEE: If for any reason you’re unsatisfied with your order, please contact us directly. Our mission is to satisfy your taste buds with organic, great-tasting, plant-based goodness - without all the sugar
› See more product details

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Competitively priced item

9.8 Ounce (Pack of 1)
4.2 out of 5 stars (940)
$5.19 ($0.53/ounce)
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From the brand

Previous page
  2. Pyure sweetener being poured into lemonade. Ditch the Sugar, Keep the Sweetness.

  3. How did we get our start?

    Founded in 2008, Pyure began with our Founder, Ben's quest for better alternatives to sugary energy drinks. Discovering stevia’s potential, he launched our first national product: Stevia Packets. And just like that, Pyure was born.

    Why do we love what we do?

    We believe that taste has the power to change the way people eat. By creating great-tasting sweeteners and treats, we make it easier for people to enjoy the flavors they love—without compromise.

    What makes our products unique?

    Our products are carefully crafted to be delicious, without any bitterness or after-taste.

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Sustainability features

This product has sustainability features recognized by trusted certifications.

Organic content

Product contains at least 95% organic material.

As certified by
USDA Organic

From the manufacturer

Pyure Organic Granular Sweetener Stevia Blend. Just like sugar, but not.
Net Carb Calculator

So Many Delicious Uses

Coffee and Tea

Coffee & Tea

Sweeten your morning mug or afternoon cup.

Home-Baked Goods

Home-Baked Goods

Blend in sweet taste without the calories.

Oatmeal & Cereal

Oatmeal & Cereal

Sprinkle on top of steel-cut oats or cornflakes.

Lemonade & Iced Tea

Lemonade & Iced Tea

Dissolves in cold drinks as well as in hot.

So Many Delicious Choices

Pyure Hazelnut Spread

Pyure Hazelnut Spread

Everyone’s favorite indulgence.

Pyure Organic Syrups

Pyure Breakfast & Dessert Syrups

Deliciously decadent and versatile.

Liquid Stevia Extracts

Pyure Liquid Extracts

Perfect for sweetening anytime, anywhere!

Chocolate Drink Mix

Pyure Chocolate Drink Mix

Zero-sugar versions of a childhood staple.

Love is pure. Pyure is love. Food made with love tastes sweeter.

Product Description

Pyure Organic All-Purpose Stevia Sweetener is our most dynamic product to date! Pyure Brands Organic All-Purpose Blend Stevia Sweetener is the very first organic blend of the highest quality Stevia and Erythritol, creating the same taste and feel as conventional sugar. Organic Erythritol is a non-nutritive sugar alcohol that is known for its sweetness and digestibility. Pyure is granulated so that it has the same consistency and ease of use as sugar, but with a zero-glycemic index and none of the calories. From sweetening your morning coffee to baking your favorite treats, this stuff is a cult favorite and a kitchen must-have.

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 7 x 5 x 1.5 inches; 1 Pounds
  • Item model number ‏ : ‎ 00253640
  • UPC ‏ : ‎ 850196003169
  • Manufacturer ‏ : ‎ Pyure
  • ASIN ‏ : ‎ B00NI2CTB0
  • Units ‏ : ‎ 16.0 Ounce
  • Customer Reviews:
    4.6 out of 5 stars 10,322 ratings

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Pyure Organic Stevia Blend | Granulated All-Purpose - White Sugar Substitute | Zero Carb, Zero Sugar, Zero Calorie | Plant-Based Stevia and Erythritol Sweetener for Keto Friendly Food | 1 lb (16 oz)
Pyure Organic Stevia Blend | Granulated All-Purpose - White Sugar Substitute | Zero Carb, Zero Sugar, Zero Calorie | Plant-Based Stevia and Erythritol Sweetener for Keto Friendly Food | 1 lb (16 oz)
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Price—$6.88$12.52-8% $35.99
Typical: $39.11		-6% $7.63
Typical: $8.09		$27.97
Price Per Unit—$2.44 / ounce$0.78 / ounce$35.99 / ounce$0.64 / ounce$2.80 / ounce
Delivery—
Get it as soon as Sunday, Jun 22
Get it as soon as Sunday, Jun 22
Get it Jun 25 - Jul 1
Get it as soon as Monday, Jun 23
Get it as soon as Sunday, Jun 22
Customer Ratings
4.64.6 out of 5 stars10,322
4.64.6 out of 5 stars4,296
4.54.5 out of 5 stars3,350
4.94.9 out of 5 stars14
4.44.4 out of 5 stars150
4.44.4 out of 5 stars111
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weight
product benefit
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carbohydrate info
energy info
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Important information

Safety Information

Excess consumption of sugar alcohols may lead to stomach distress.

Ingredients

ORGANIC ERYTHRITOL, ORGANIC STEVIA LEAF, NATURAL FLAVORS

Directions

1 Cup of Pyure = 2 Cups of Sugar

Legal Disclaimer

Statements regarding dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition.

Customer reviews

4.6 out of 5 stars
10,322 global ratings

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Customers say

Customers find this stevia blend sweet like sugar without aftertaste, and appreciate its effectiveness as a sugar alternative. The product works well for keto and diabetic diets, and customers like its pretty good blend of Stevia and Erythritol. They praise its baking capabilities, noting it's great for coffee, tea, and recipes, and one customer mentions it mixes easily in both hot and cold drinks. While some customers find it great for the price, others consider it pricey.

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TasteWorks wellSugar substituteStevia contentCalorie countBaking abilityBlendValue for money
978 customers mention "Taste"707 positive271 negative

Customers like the taste of this sugar substitute, noting it's very sweet and has no unpleasant aftertaste, with one customer mentioning it has a more sugary feel.

"...I think it tastes better than sugar, and way better than any other Stevia Blend I've had... Truvia and Sweetleaf are the two that I've had, so..." Read more

"...This will really help, especially since the taste is so good I won't mind using it. I'm so glad I tried this brand...." Read more

"...some freezer fudge and used this as a sweetener and while it was good fudge it was a bit crunchy because the crystals did not break down due the low..." Read more

"...I will admit I find it a tiny bit weird-tasting in coffee, but don't let that stop you from trying it in your own...." Read more

285 customers mention "Works well"280 positive5 negative

Customers find that the sugar substitute works well, with one mentioning that it goes well in everything.

"...It’s sweet you only need a little bit and it does the job...." Read more

"...We want that brown, and we can get it with this good stuff, if we tweak and use trial and error. But let's start small. Coffee first...." Read more

"...the Pyure liquid squirt product for convenience and it works OK in my coffee at work. But still a bit sharp and different than I like...." Read more

"...It is an affordable, healthy choice (glycemic index 0) that I can buy in bulk. More importantly, Pyure is safe to sweeten homemade kefir." Read more

268 customers mention "Sugar substitute"242 positive26 negative

Customers appreciate this sugar substitute as a great alternative that sweetens just like sugar without added calories, allowing them to use less than regular sugar and help them reduce their sugar intake.

"The best keto sugar" Read more

"...All-Purpose Stevia Sweetener has a taste and texture that closely mimics natural sugar. You can prove it to yourself by setting up a simple test...." Read more

"...resulting calorie content, this product makes for a great way to seriously cut back on sugar...." Read more

"...It is a God- given natural sweetener. Its also very reasonably priced. I haven't used for cooking, because I rarely cook items needing sweetening...." Read more

172 customers mention "Stevia content"137 positive35 negative

Customers appreciate the stevia content of this product, particularly its pretty good blend of stevia and erythritol, with one customer noting it comes from the stevia plant.

"...I like that this is a granulated product, that is what I wanted to try this time, rather than those little packets...." Read more

"...has zero calories, has only 2 grams of carbs per serving, and is certified ORGANIC...." Read more

"...up: Glad to see the company has changed the package to show: Organic Stevia Blend...." Read more

"...This is a more granule type Stevia, and is a excellent choice!" Read more

92 customers mention "Calorie count"92 positive0 negative

Customers appreciate the sugar substitute's calorie count, noting it's suitable for keto, Paleo, and diabetic diets, with one customer mentioning it helps keep snack calories in check.

"...This Pyure formula is gluten free, has zero calories, has only 2 grams of carbs per serving, and is certified ORGANIC...." Read more

"...It is an affordable, healthy choice (glycemic index 0) that I can buy in bulk. More importantly, Pyure is safe to sweeten homemade kefir." Read more

"...I love the fact that this is far healthier than equal or Splenda...." Read more

"...berries into plain yogurt and add stevia, it tastes better and is much healthier than store bought flavored yogurt...." Read more

91 customers mention "Baking ability"76 positive15 negative

Customers find the stevia blend excellent for baking and using in coffee, tea, smoothies, and desserts. One customer mentions it works well for carb and gluten-free baked goods.

"...Guess that will be my next test. It was great in the Black Bean Fudge and chocolate chip cookies that I baked and I make oatmeal..." Read more

"...I've tried, Trader Joe's is the only one I like, and it's good in coffee and tea...." Read more

"...What I have found Pyure is amazing for is Cookies, Cakes, Sweet Tea, and Pudding...." Read more

"...It is great when used to bake, add to a drink, or sprinkle on top of cookies...." Read more

37 customers mention "Blend"32 positive5 negative

Customers like how this stevia blend mixes with other natural sweeteners, and one customer mentions it works well in both hot and cold drinks.

"...This sweetener mixes easily with cold and hot drinks, and also works well in coffee and tea...." Read more

"...look and texture of granulated sugar, so it mixes beautifully with cinnamon for my morning oatmeal...." Read more

"...It was a 16 oz bag, now it is 12 oz, but still better than most. It is a blend, and the stevia is processed correctly so there is no bitter after..." Read more

"...The Pyure stevia blend is awesome! It dissolves in cold water very similar to sugar...." Read more

237 customers mention "Value for money"156 positive81 negative

Customers have mixed opinions about the sugar substitute's value for money, with some finding it great for the price and noting it's a zero-calorie product, while others consider it pricey.

"...It is also one of the more reasonable costing formulas of Stevia...." Read more

"...Pyure Stevia Sweetener Blend is perfect for my needs. It is an affordable, healthy choice (glycemic index 0) that I can buy in bulk...." Read more

"...40 oz size is nice but it doesn’t save a penny, it actually costs a tiny bit more, which is bullpuckey. I can’t wait to find a suitable generic brand." Read more

"...may very well last until December, in which case this is the cheapest sugar substitute I have ever bought. Highly recommended." Read more

Love this product
5 out of 5 stars
Love this product
I love that I can use half the amount for the same level of sweet. The packaging by Amazon though was atrocious and not "sustainable".
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Top reviews from the United States

  • C Hadley
    5.0 out of 5 stars Love it
    Reviewed in the United States on April 1, 2025
    Size: 16 Ounce (Pack of 1)Verified Purchase
    The best keto sugar
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  • FairyKat7
    5.0 out of 5 stars PURE DELISHIOUSNESS!
    Reviewed in the United States on October 20, 2015
    Size: 16 Ounce (Pack of 1)Verified Purchase
    When I opened the bag, I caught the most lovely, wonderful fragrance, like cotton candy perhaps. I think I call it a "fragrance" rather than a "smell" is because I have a bottle of a fragrance oil called Dreams (do you remember when the biggest thing was to go to these small gift/specialty stores where they had a small rack with about 30 different scented oils and they would mix it with different unscented mediums such as lotion or conditioner, or you could simply buy it by the bottle?). Anyway, Dreams smelled like sweet, like... okay, you get my point! PYURE not only smells Dreamy, but it tastes SO Wonderful! I think it tastes better than sugar, and way better than any other Stevia Blend I've had... Truvia and Sweetleaf are the two that I've had, so granted I've not had tons, but Now I Don't Need To! I was reluctant to try a straight Stevia because of the aftertaste, which I have experienced from time to time, especially because I like my coffee Really strong so there's that bit of bitterness I may get. But With Pyure, There is No aftertaste at all! I buy plain yogurt and do the flavoring myself with, of course, Pyure, and maybe some Wild Foods Organic Vanilla Bean Powder and some Frontier Vietnamese Organic Cinnamon, Viva Labs Organic Cacao Powder & Island Fresh Organic Coconut Oil... OMG, IT IS SO DELICTABLELY DELICIOUS & SOOO LOW IN CALORIES!! I will be using Pyure in my Chocolate, Chocolate Chip, Coconut Cookies made with Almond Flour... I'd send you some, but most likely I will eat them all before you even have a chance to ask! One comparison I would like to make, also, is Monk Fruit Sweetener: Pyure is supposed to be double the sweetness of sugar, while Monk Fruit says it's 1 to 1. MY palette says the opposite. Hm. Well, I have always been somewhat... unique? Luckily I bought 1 bag of each (& Pyure was about $5 less), and when it really comes right down to it (at this point), it Only Matters What I Like! However, I will taste as I make & bake, and for a truer reference I will have a few friends taste them for their opinion. So, until Then... Sweeten Away And The Same You Will Weigh!
    15 people found this helpful
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  • Annette
    5.0 out of 5 stars Really tastes like sugar!
    Reviewed in the United States on June 5, 2022
    Size: 16 Ounce (Pack of 1)Verified Purchase
    I am amazed at how good this tastes, really! I have tried so many sugar substitutes over the years and I have not liked or just tolerated most of them. This one is really tasty. So far I have used it to sweeten iced coffee, hot herbal tea, iced tea and oatmeal. Those are the things I bought it with the intention of using it for; I probably will find other things I will use it for. I don't have plans to use it for baking. I rarely bake, and I would just continue to use sugar for the little bit of baking I do. I like that this is a granulated product, that is what I wanted to try this time, rather than those little packets. I don't find an aftertaste at all. Be sure to read the label. This is not an equal measure to sugar, so if you do not adjust your usage, you will probably not like it. I add, taste, and add more if needed. It didn't take long to figure out how much to use to get the sweetness I like. I really like my iced coffee, tea and oatmeal quite sweet, so I use too much sugar. The calories really add up to a ridiculous amount. This will really help, especially since the taste is so good I won't mind using it. I'm so glad I tried this brand. I don't really mind the price, since you use less than regular sugar, so the bag will last longer than it looks.
    11 people found this helpful
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  • Will O.
    4.0 out of 5 stars Sugar Jury is Still Out... Update, it's IN
    Reviewed in the United States on May 4, 2017
    Size: 16 Ounce (Pack of 1)Verified Purchase
    -- Update #3
    While I like the product it’s one of those that I’ll wait for it to be on “sale” before buying it. When it’s an “Add-On” purchase it’s 6.98 (at the time I’m writing this). Interestingly that’s the same online price from wally world so maybe that’s an incentive for Amazon to continue to keep the price down. Either way, it’s considerably better than the $12.60 cost on Pyure’s website for the single 16 oz. bag.

    -- Update #2
    Just went to buy this again and the price jumped from 6.98 to 8.90 (one time purchase). That is a price increase of more than 21% in 30 days. I knew prices would go up over time as Stevia products become more mainstream but a price hike of 21% in a month makes no sense. Maybe the seller thought no one notice?

    --- Update #1
    Okay - After a month of use (and using it very sparingly) I have to say that as long as they don't change anything (i.e. add fillers, become non-organic, etc.) this will be my go to sugar substitute. I've tested it as a sweetener replacement in some baked good and it's worked well.

    This won't replace the plain stevia I use in coffee and hot tea. For me, 1/4 tspn of stevia is equivalent in sweetness as 4 teaspoons of the blend in a 16 oz cup of coffee. I also add a 1/2 teaspoon of stevia to sweeten a gallon of a very slightly stevia sweetened drink mix. Since I use stevia primarily in drinks a 1lb bag lasts me up to 3 months and I've got no problems with the taste. Oh yeah, I also mix a 5:1 ratio of cinnamon to stevia for things like cinnamon toast or shaking it over waffles. I did try that with the blend but it didn't mix well (kind of crunchy).

    Not surprisingly, it does not dissolve as quickly in cold drinks as it does in hot drinks. Also, I made some freezer fudge and used this as a sweetener and while it was good fudge it was a bit crunchy because the crystals did not break down due the low moisture content of the ingredients (chocolate chips, peanut butter, cocoa, etc.). Cold tea is the best (in my opinion) test of dissolvability but for some reason I haven't made any lately. Guess that will be my next test.

    It was great in the Black Bean Fudge and chocolate chip cookies that I baked and I make oatmeal smoothies with a Ninja blender and I use cold Cashew milk and it blended well. I think in items such as baked goods, heated homemade fudge, or used in a homemade coffee creamer (cocoa, cashew milk, sweetener) this makes them taste much more like the store bought versions.
    --------------------------------------------------------------------------------------
    ---- Original Review
    I'm still trying to decide if I like this or not. I've been using stevia for almost 10 years but there are things you just can't do (easily) with stevia (i.e. baking).

    Plus, my taste buds have gotten too used to stevia and I've gone from 1/16 tsp in a cup of coffee to 1/4 tsp. Otherwise, I can't taste it. I discovered on my own that if I mixed a small amount of brown sugar (i.e.1 tsp) with 1/8 tsp of stevia that the sweetening power of both seemed to come through better.

    But, I didn't really want to use sugar so I started reading what other "blends" were out there and which were the least demonized (because no matter what sweetener it is, someone is going to come up with “alternative” evidence and rant about how bad it is).

    The stevia and erythritol blend seemed to be the most accepted although not 100%. Erythritol does come out on top for having the least potential side effects. But, I guess I won't know unless I do something like grow a tail and suddenly can breathe underwater.

    One thing about the taste is, at least to my taste buds, I'll never confuse it with real sugar. One review I'd read about erythritol said that it had a "cooling" effect. Kind of like spearmint gum but much milder. My oddball taste buds seem to interpret it as a very light vanilla flavor. That's not a bad thing since I frequently put cinnamon and/or vanilla in my coffee.

    I'll go through this a lot faster than using plain stevia since the blend isn't as sweet and it takes more of it to sweeten things. More along the lines of sugar although a bit less. But I've got some plans to try it in some baked goods and if it works out it will be worth it.
    20 people found this helpful
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Top reviews from other countries

Translate all reviews to English
  • Fatheia
    5.0 out of 5 stars The best brand for Stevia
    Reviewed in Saudi Arabia on February 5, 2022
    Size: 16 Ounce (Pack of 1)Verified Purchase
    very good product. There is no after taste feeling.. I love it so much
    Report
  • Ihab
    5.0 out of 5 stars Amazing product and great quality
    Reviewed in the United Arab Emirates on May 17, 2022
    Size: 16 Ounce (Pack of 1)Verified Purchase
    Amazing product and great quality
    Report
  • Mohammed alkaabi
    5.0 out of 5 stars سكر استيفيا ذو نكه رائعه وطعم لذيذ
    Reviewed in the United Arab Emirates on November 24, 2021
    Size: 16 Ounce (Pack of 1)Verified Purchase
    سكر طبيعي ذو طعم رائع قوي بدون مراره
    Report
  • Abdallah Hashem
    5.0 out of 5 stars Excellent
    Reviewed in Saudi Arabia on April 22, 2022
    Size: 16 Ounce (Pack of 1)Verified Purchase
    Thanks excellent
    Report
  • Ali
    3.0 out of 5 stars net weigt of the product is ess than written in the description
    Reviewed in Saudi Arabia on December 17, 2022
    Size: 16 Ounce (Pack of 1)Verified Purchase
    good product
    Report

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