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Organic: A Journalist's Quest to Discover the Truth behind Food Labeling Hardcover – July 1, 2014
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Part food narrative, part investigation, part adventure story, Organic is an eye-opening and entertaining look into the anything goes world behind the organic label. It is also a wakeup call about the dubious origins of food labeled organic. After eating some suspect organic walnuts that supposedly were produced in Kazakhstan, veteran journalist Peter Laufer chooses a few items from his home pantry and traces their origins back to their source. Along the way he learns how easily we are tricked into taking “organic” claims at face value.
With organic foods readily available at supermarket chains, confusion and outright deception about labels have become commonplace. Globalization has allowed food from highly corrupt governments and businesses overseas to pollute the organic market with food that is anything but. The organic environment is like the Wild West: oversight is virtually nonexistent, and deception runs amok. Laufer investigates so-called organic farms in Europe and South America as well as in his own backyard in the Pacific Northwest.
The book examines what constitutes organic and by whom the definitions are made. The answers will stun readers, who have been sold a questionable, highly suspect, and even false bill of goods for years.
View the book trailer for Organic at: https://www.youtube.com/watch?v=owiACnN69rY.
- Print length288 pages
- LanguageEnglish
- PublisherLyons Press
- Publication dateJuly 1, 2014
- Dimensions6.3 x 0.98 x 9.19 inches
- ISBN-100762790717
- ISBN-13978-0762790715
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Editorial Reviews
Review
“Ever wonder if that ‘organic’ sticker on your produce is legit? Peter Laufer did the work to find out, and the answers are equal parts fascinating and disturbing.” —Bill McKibben, author of Wandering Home
“It’s tempting to stick your head in the sand on this topic, but Laufer is right—where there’s money there’s (unfortunately) corruption. His international quest to trace the origin of his organic food is both intriguing and enlightening.”
—Lisa Leake, author of 100 Days of Real Food
Praise for The Dangerous World of Butterflies:
"Absorbing and far-reaching...." --NPR Science Desk
“Compelling. . . . Laufer delivers an absorbing science lesson for fans of the colorful bugs.” --Publishers Weekly
"Like The Orchid Thief, The Dangerous World of Butterflies takes us deep into the dark heart of obsessed collectors and the passionate activism … Laufer, a veteran reporter on cultural and political borders, understands how these worlds cross and collide. His book is a Venn diagram of the beautiful and bizarre." --Los Angeles Times
"[Laufer's] book is charming and his attention to detail, combined with a real gift for describing these fascinating characters…made me want to read everything else he has written." --Washington Post
It’s a testament to Laufer’s skill as a writer and reporter that he can make an interesting and edifying book out of idle musings on the origins of some organic walnuts and black beans he bought at Trader Joe’s and a local health food store. The question of whether the walnuts from Kazakhstan or the beans grown in Bolivia came to Laufer’s table in Oregon without a boost from pesticides and chemical fertilizers becomes an examination of the $27 billion organic food business. His investigative zeal is spurred by the 'obsessive secrecy' of Trader Joe’s PR response to his inquiries about the identity of the Kazakh farmer whose spoiled walnuts got him thinking about the compromises that 'make every package of food certified organic suspect.' ― Publishers Weekly
From the Inside Flap
With organic foods readily available at supermarket chains, confusion and outright deception about labels have become commonplace. Globalization has allowed food from highly corrupt governments and businesses overseas to pollute the organic market with food that is anything but. The organic environment is like the Wild West: oversight is virtually nonexistent, and deception runs amok. Laufer investigates so-called organic farms in Europe and South America as well as in his own backyard in the Pacific Northwest.
The book examines what constitutes organic and by whom the definitions are made. The answers will stun readers, who have been sold a questionable, highly suspect, and even false bill of goods for years
From the Back Cover
With organic foods readily available at supermarket chains, confusion and outright deception about labels have become commonplace. Globalization has allowed food from highly corrupt governments and businesses overseas to pollute the organic market with food that is anything but. The organic environment is like the Wild West: oversight is virtually nonexistent, and deception runs amok. Laufer investigates so-called organic farms in Europe and South America as well as in his own backyard in the Pacific Northwest.
The book examines what constitutes organic and by whom the definitions are made. The answers will stun readers, who have been sold a questionable, highly suspect, and even false bill of goods for years
About the Author
Peter Laufer, PhD, is the author of more than a dozen books that deal with social and political issues—from borders and identity to human relationships with other animals—including The Dangerous World of Butterflies: The Startling Subculture of Criminals, Collectors, and Conservationists; The Elusive State of Jefferson: A Journey through the 51st State; Mission Rejected: U.S. Soldiers Who Say No to Iraq; Wetback Nation: The Case for Opening the Mexican-American Border; and Slow News: A Manifesto for the Critical News Consumer. He is the James Wallace Chair in Journalism at the University of Oregon School of Journalism and Communication. More about his books, documentary films, and broadcasts, which have won the George Polk, Robert F. Kennedy, Edward R. Murrow, and other awards, can be found at peterlaufer.com.
Product details
- Publisher : Lyons Press
- Publication date : July 1, 2014
- Edition : First Edition
- Language : English
- Print length : 288 pages
- ISBN-10 : 0762790717
- ISBN-13 : 978-0762790715
- Item Weight : 1.15 pounds
- Dimensions : 6.3 x 0.98 x 9.19 inches
- Best Sellers Rank: #2,024,779 in Books (See Top 100 in Books)
- #253 in Agriculture Industry (Books)
- #785 in Food Science (Books)
- #5,244 in Travelogues & Travel Essays
- Customer Reviews:
About the author

Journalist Peter Laufer reports on borders, identities and migration along with the relationships of humans to other animals. A former and longtime global correspondent for NBC News, he’s covered the requisite wars and earthquakes, coups and elections. His NBC documentary on Americans in prisons overseas was awarded the James Polk Award and his broadcast journalism has won a plethora of other prizes. His books include studies of the Mexican-U.S. frontier crises, the collapse of the Iron Curtain and a trilogy that looks at butterflies, exotic pets and animal abuse. His latest works are an exposé of organic food labeling and the 2018 Dreaming in Turtle: A Journey Through the Passion, Profit, and Peril of Our Most Coveted Prehistoric Creatures. Laufer talked butterflies on “The Daily Show” with Jon Stewart, traded migration opinions with Bill O’Reilly on Fox, lectured passengers about butterflies on the Queen Mary 2, held forth on CSPAN’s “Book TV” and headlined at Toronto’s Ideacity conference. Peter Laufer holds the inaugural James Wallace Chair in Journalism at the University of Oregon School of Journalism and Communication where he was awarded the Marshall Prize for teaching innovation. He lives in Eugene, Oregon, and Sonoma County, California.
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Customers find this book to be an insightful and eye-opening example of investigative journalism, with one customer noting it provides a thorough look into food labeling processes. The book receives positive feedback for its readability, with one customer describing it as a well-researched work on the subject. They appreciate the content about organic foods, with one review highlighting conversations with farmers, and find the storytelling engaging.
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Customers find the book insightful and fascinating, describing it as an eye-opener and example of good investigative journalism.
"A fascinating and entertaining read, as well as providing much useful information...." Read more
"Very interesting and illuminating regarding our food sources...." Read more
""Organic' was very informative and helped me to a better understanding of the meaning of the 'organic USDA' label...." Read more
"It was very informative and painless to read." Read more
Customers find the book readable, with one noting it is well-researched.
"A fascinating and entertaining read, as well as providing much useful information...." Read more
"Very interesting and illuminating regarding our food sources...." Read more
"A uniquely, well researched book on a subject many of us are interested in today...." Read more
"...Only two parts of this book are worth reading; 1)..." Read more
Customers appreciate the book's content about organic foods, with one customer highlighting the author's conversations with farmers and another discussing the challenges of growing them.
"...when he actually gets down to the ground and talks with organic farmers, which he does in Austria, Italy, Tunisia, Bolivia..." Read more
"...into the fastest growing sector of the grocery store industry: organic foods...." Read more
"A thoroughly documented expose on the difficulties in growing organic foods and getting them labeled and to market in today's culture...." Read more
""Organic' was very informative and helped me to a better understanding of the meaning of the 'organic USDA' label..." Read more
Customers enjoy the storytelling quality of the book.
"Great storytelling mixed with investigative journalism as we learn about the integrity of the organic food system across the globe." Read more
"Entertaining and Eye-Opening..." Read more
"Laufer's way of telling his story was very entertaining about a subject that could be somewhat boring. A quick..." Read more
Customers praise the work quality of the book, with one noting that the end results were quite surprising to them.
"...The end results were quite surprising to me and it has changed my thinking about purchasing food stuffs that I use...." Read more
"...Nice work, Dr Laufer and thank you." Read more
"...Great work, and quite the read." Read more
Top reviews from the United States
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- Reviewed in the United States on August 31, 2015Format: KindleVerified PurchaseA fascinating and entertaining read, as well as providing much useful information. He exposes much of the misinformation and conflict of interest behind the labeling of "organic" foods and dispelled my (and others') naive assumptions that "organic" means Organic. Sounds like the only way to be sure is to know the source of your food, and keep a skeptical attitude to everything else.
- Reviewed in the United States on August 28, 2015Format: KindleVerified PurchaseVery interesting and illuminating regarding our food sources. The only things I can be sure about are items from my own garden or if I know the farmer personally and can trust what he tells me! An easy, very informative read.
- Reviewed in the United States on August 2, 2015Format: KindleVerified Purchase"Organic' was very informative and helped me to a better understanding of the meaning of the 'organic USDA' label. I would recommend the book to anyone interested in being more informed about how organic foods are ,labeled.
What I disliked about the book was the way it jumped around. The Author traveled the world to gain his information but it was confusing to read a sentence where the Author was in Austria and in the next sentence he was in the USA.
Would I recommend the book? For the information it contains, yes.
- Reviewed in the United States on August 26, 2015Format: KindleVerified PurchaseIt was very informative and painless to read.
- Reviewed in the United States on December 4, 2015Format: KindleVerified PurchaseA uniquely, well researched book on a subject many of us are interested in today. The end results were quite surprising to me and it has changed my thinking about purchasing food stuffs that I use. Mr. Laufer's way of telling his story was very entertaining about a subject that could be somewhat boring. A quick, worthwhile read.
- Reviewed in the United States on August 14, 2014Format: HardcoverVerified PurchasePeter Laufer totally misses the real issue about our food and whether we should worry about its quality. He notes this inadvertently at the beginning of the book when he admits that USDA Certified Organic food comprises about 4% of the US food supply. Anyone truly worried about the US food supply will not focus on 4% of the market, but on the 96%, the "chemical" (it calls itself "conventional") food industry which is producing what most people are eating. If the entire organic food industry was consumed by the fraud Laufer intimates, it still wouldn't make any difference. It isn't the organic farmers that are causing the 5,000 square mile dead zone in the Gulf of Mexico. It is chemical farmers in the Midwest. It isn't organic farmers that cause Lake Erie algae blooms shutting down city water supplies, it is nitrogen runoff from chemical farms. It isn't organic farmer fraud that has caused a huge increase in health problems among our children because of exposure to toxic chemicals.
His research and data collection (such as they are) do not support his "troubling conclusion[s]" at the end of his book. He didn't find any fraud. He did ask an Austrian to comment on potential fraud in Bolivia. This isn't research, this is condemnation by innuendo. The book is rife with innuendo and unsubstantiated accusations and allegations. If he truly wanted to know if his can of black beans was organic, he should have had a pesticide residue analysis done. He didn't. He didn't even seriously try to investigate the Kazakhstan walnuts, but condemned them throughout the book, assuming that we as readers would scoff at connecting "Kazakhstan" and "Organic" as he and the people that he asked about these walnuts did. His biases and prejudices may be accurate, but he neither gives any proof where these walnuts came from, nor did he have them tested for pesticide residues to see if they were indeed organic or chemical farmed. He just sneers at Kazakhstan and Bolivia as honest sources of organic food. Of course the Bolivian black beans blew up in his face when he actually went to the source, they WERE organic.
He spends a lot of the book condemning Trader Joes and Quality Assurance International among others. If he feels stonewalled by these bit players in the food industry (recall the 4% contribution of organic farming to our food supply), he should try getting information from Cargill, Conagra, Monsanto, Tysons or any of the other players in the chemical food industry. Even the USDA supports them and defends them and protects them (read Michael Pollan's "The Omnivore's Dilemma"). Their profligate use of chemicals at all phases of the food industry is astonishing.
Only two parts of this book are worth reading; 1) Chapter 10 "More than Nuts or Beans" where he gets briefly honest about our food supply and 2) when he actually gets down to the ground and talks with organic farmers, which he does in Austria, Italy, Tunisia, Bolivia (most touching) and here at home in Oregon. None of these guys are making a killing, none of them are cheating, none are committing fraud, they all believe in what they are doing, whether it is the poor Bolivian farmer with his tiny plot of organic black beans or Harry MacCormack, one of my neighbors. He never visits a combined chemical/organic farm, he never visits any of the huge organic farms in California and elsewhere. He simply condemns them from a distance. He may be correct, but he has no evidence to support his suspicions.
Several times I got the feeling that Peter Laufer used the excuse of gathering material for a book to charge off on his taxes vacations to Austria, Italy, and Tunisia, because the actual data that he gathered to support his innuendos and suspicions in any of those places was nil.
As investigative journalism, this book is a joke. An example of good investigative journalism is Mark Shapiro, "The Toxic Chemistry of Everyday Products." Michael Pollan has a chatty style as Laufer does, but he includes real investigation in his books. Perhaps Peter Laufer should analyze these and other real investigative journalists if he expects to be take seriously.
- Reviewed in the United States on February 5, 2016Format: HardcoverVerified PurchaseI am almost finished with the book so I don't yet know if the author finds the answer that he poses at the beginning of the book. He teaches a lot about organics and the issues as he searches around the world for his answers.
- Reviewed in the United States on August 11, 2015Format: KindleVerified PurchaseThis book was an informative look into the process of organic labeling and the trustworthiness of other organic labels from other countries. It is interesting that some of our most popular stores for wholesome food have closed doors when it comes to investigating their labeling process.
Top reviews from other countries
- SumacitoReviewed in Canada on September 24, 2015
1.0 out of 5 stars repetitive...and not very enlightening
Format: KindleVerified PurchaseI was expecting much more from this book... Everything in it could have been summed up in about 20 pages...