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For these prepared to comply with their foodie dreams (or at least commence thinking about it), this book provides the tools to decide if making a specialty food company is proper for you. Whether the objective is selling a single solution on the internet or establishing a range of gourmet foods for grocery chains, this handbook assists hopeful meals entrepreneurs turn into specialists in almost everything from concept and production to sales and advertising and marketing. The author uses actual-life examples from more than 75 successful people and firms to illustrate the great, the negative, and the ugly of starting a meals enterprise, delivering hyperlinks to helpful charts and worksheets to simplify the procedure and preserve entrepreneurs organized and focused.
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