A Taste of Generation Yum: How a Generation's Love for Organic Fare, Celebrity Chefs and Microbrews Will Make or Break the Future of Food
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There are roughly 80 million Millennials in America. According to research by BBDO, half of them determine as “foodies.” They buy organic groceries, fawn more than Chemex coffee, Instagram pictures of pork belly and spend their recession-dented incomes on higher-finish meals out. Young adults with degrees from prestigious universities apply their learnings to harvests instead of hedge funds. By no means just before has a young generation paid this much focus to food. Beginning back in 2012, Millennial, Eve Turow set out on a journey to realize why. Through interviews with a variety of Millennials as properly as meals luminaries—including Anthony Bourdain, Michael Pollan, Mark Bittman, Marion Nestle and more—Turow investigates the underlying drive for the Millennial obsession with food, and later looks at the function of Millennials in the future of meals policy in America.
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